Types of Data You Should Be Collecting from your Customers

In today’s digital age, there are massive amounts of data being collected by businesses every single day. E-commerce businesses need data to determine customer purchase decisions and patterns. Towing service businesses need data to locate stranded customers. Almost every industry is now collecting customer data to enhance business operations. Every aspect of people’s lives and actions can now be translated into data

Customer data can be defined as information customers provide while interacting with businesses via websites, surveys, mobile applications, social media, online and offline platforms. It forms the cornerstone of any successful business strategy. Data-driven organizations are at the forefront of collecting data to ensure they improve customer experience and fine-tune their business strategies.

If you are a business, here are different types of customer data you should be collecting.

  1. Basic data about customers

You need to collect basic information about your buyers. This information includes their name, email, phone, purchase preferences, where they come from, age, location, profession, and household income. Collect enough information to develop a basic profile of your customers and get in touch with them wherever you need. If you don’t have all the basic information about your buyers, no need to get past this stage.


  1. Who takes the buying decision

This piece of information will be invaluable to your sales and marketing department. You need to find out what type of approval your customers need before making initial or repeat purchases for your products and services. Find out if the purchase they make is a one-click purchase or purchase made as a family. This type of data will be vital n helping you decide how to target your marketing.


  1. Data on why customers choose your company

You will be in problems if you don’t know why customers choose to buy from you. It may because your customers appreciate your customer service, maybe you offer the most competitive pricing, among other reasons that data will tell you. When it comes to making decisions, never make any assumptions, and instead, let data guide you.


  1. How customers found out about your company

Most businesses die not because they don’t sell good products or services, but because customers don’t know about their existence. Your business needs to be known and you need to find out how customers find out about your company. Doing so will help in giving you great insights into what marketing efforts will work for you and what strategies you need to roll out to ensure your brand is recognized.


  1. How likely are your customers going to recommend your products

In what we call the NPS survey, this question will be very important in determining how happy a customer is with your brand. It starts by asking someone if they are satisfied with your products, then the next step is to find out if they would be willing to recommend your products to someone else. At the end of the data collection process, you would want to create a CRM system that details different kinds of data you collect about your business and use it to craft business strategies that give you an edge over your competitors.

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